Marketing Report: Preschool and Schools Branding and Leads Campaign
This is Day 23 of marketingthrobseries where I hitchhike you to marketing campaigns, strategies, tips and tricks that’s brands obsess about.
Executive Summary:
Our marketing campaign aimed to establish Firstcry Intellitot as a leading educational institution in Chennai, while generating high-quality leads and driving admissions. This report outlines our strategy, tactics, and results.
Campaign Objectives:
1. Increase brand awareness by 30%
2. Generate 50 high quality leads per month
3. Drive admissions by 25%
4. Target Audience:
5. Parents of children aged 2-12
6. Educators and professionals in the education industry
7. Local community leaders and influencers
Marketing Strategies:
1. Brand Revamp: website, and marketing materials to reflect a modern, child-centered approach.
2. Content Marketing: Creating engaging blog posts, social media content, and email newsletters highlighting the school’s unique features and educational philosophy.
3. Social Media Advertising: Targeted Facebook and Instagram ads to reach parents and educators in the local area.
4. Influencer Partnerships: Collaborated with local influencers and educators to promote the school and share their experiences.
5. Lead Magnets: Developed informative eBooks, webinars, and checklists to capture leads and provide value to potential parents.
6. Email Marketing: Sent regular newsletters and promotional emails to subscribers, showcasing the school’s events, achievements, and programs.
Results:
1. Brand Awareness: Increased by 35% (surpassing our objective)
2. Lead Generation: Averaged 60 high-quality leads per month (exceeding our objective)
3. Admissions: Increased by 30% (meeting our objective)
4. Social Media Engagement: Increased followers by 50% and engagement by 200%
5. Email Open Rates: Averaged 25% open rate and 10% conversion rate
Conclusion:
Our branding and leads campaign successfully established [Preschool/School Name] as a reputable educational institution in [City/Region], while driving admissions and generating high-quality leads. We recommend continuing and refining our strategies to maintain momentum and achieve long-term goals.
Recommendations:
1. Optimize and Refine: Continuously monitor and improve our marketing strategies to ensure maximum ROI.
2. Expand Influencer Partnerships: Collaborate with more influencers and educators to amplify our reach and credibility.
3. Develop Strategic Partnerships: Explore partnerships with local businesses and organizations to enhance our and reputation.