We recently pitched a marketing strategy to our FMCG client, to enhance their brandpresence and drivesales.
Marketing students can take notes with marketingbudgetallocation, understanding and aligning to the nature of the business. Thoroughly helps draft right strategies/campaigns.
This one is simple, crisp yet perfect coz it is crafted with research, pastmarketingtrends and competitoranalysis
Here’s a snapshot of our proposed approach.
🏛Marketing Approach for FMCG Client
📝Marketing Objectives
1. Increase Brand Awareness by 25% in 6 months
2. Drive sales by 20% in 12 months
3. Expand distribution channels by 30% in 9 months
🌟Marketing Strategies
1. Digital Marketing: Leverage social media platforms for brand awareness and engagement.
2. In Store Promotions: Offer special promotions, discounts, and free samples at retail stores to drive sales.
3. Influencer Marketing: Partner with Indian influencers and bloggers to promote products.
4. Event Marketing: Participate in food festivals, events, and exhibitions to showcase products.
5. Loyalty Program: Launch a loyalty program to reward repeat customers and encourage retention.
💪Tactics
1. Create engaging content for social media platforms.
2. Collaborate with 5 indian influencers for sponsored or UGC content.
3. Offer “Buy 1 Free 1” promotions at retail stores.
4. Participate in 2 food festivals and events per quarter.
5. Launch a loyalty program with a rewards card and exclusive discounts.
📜Metrics for Success
1. Website traffic and social media engagement
2. Sales revenue and growth
3. Distribution channel expansion
4. Customer retention rate
5. Brand awareness and recognition
☠Budget Allocation
1. Digital Marketing: 30%
2. In-Store Promotions: 20%
3. Influencer Marketing: 15%
4. Event Marketing: 15%
5. Loyalty Program: 10%
Comment “Marketing Budget Plan” if you want similar content for 14 other client niches I’ve worked with. You can find the next post dropping tomorrow.