Creating viral content isn’t just about chasing the latest trends or hashtags.
This is Day 23 of marketingthrobseries where I hitchhike you to marketing campaigns, tips and tricks that brands obsess about!
It’s about being bold, taking risks, and creating content that truly resonates with your audience.
As someone who’s been in the trenches, I’ve learned that the most effective marketing strategies are often the ones that feel a little uncomfortable, a little unconventional.
So, here are four not-so-familiar marketing ideas that have helped me create organic viral content:
The Power of Imperfection:
I used to be obsessed with making my content perfect. But the truth is, imperfection can be a major key to creating viral content. I recall posting a video on social media that was a little rough around the edges. Despite its imperfections, the video ended up getting thousands of views and shares. People loved it because it was real, authentic, and relatable.
The Art of Storytelling:
When I focus on emotional connections, not just facts and figures, my content resonates with my audience on a deeper level. I shared a story about my own struggles as a marketer, and it ended up being one of my most popular posts. People connected with it because it was raw, honest, and relatable.
The Power of User-Generated Content:
I love showcasing content created by my customers! It’s authentic, relatable, and often hilarious. I asked my customers to share their own photos and videos featuring my brand, and the response was overwhelming! I received hundreds of submissions, each one more creative and entertaining than the last.
The Art of Controversy:
This one might feel a little scary, but trust me, it’s worth it! Take a stand, challenge the status quo, and push boundaries. Just be sure to do it in a way that’s respectful, thoughtful, and authentic. I’ve seen brands take a risk and spark a conversation that ends up going viral.
Remember, creating viral content is about being bold, taking risks, and resonating with your audience. Don’t be afraid to try new things and see what works for you!
Stay tuned for more Throb Series content, where we’ll explore even more unconventional marketing ideas.