To boost your LinkedIn reach in 2025, focus on creating high-quality, engaging content that resonates with your audience.
Here are the top strategies to help you dominate the LinkedIn algorithm:
1. Create Immersive Content: Use interactive features like polls, quizzes, and videos to capture users’ attention. Videos, in particular, are favored by the algorithm, with LinkedIn videos getting five times the engagement, and Live video getting 24x ¹.
2. Post Relevant and Informative Content: Share knowledge and expertise that aligns with your audience’s interests. Use metrics and intel from your other social networks to understand what your audience cares about ¹.
3. Encourage Meaningful Engagement: Ask questions, request feedback, and spark conversations. Respond to comments and engage with others’ content to build relationships and improve visibility ¹.
4. Leverage Employee Advocacy: Encourage your internal team to reshare and comment on your posts. This helps increase engagement and reach ¹.
5. Optimize with Analytics: Use tools like Hootsuite Analytics to understand what posts perform best and why. Refine your content strategy based on these insights ¹.
6. Use Native Platform Features: Take advantage of LinkedIn-specific tools like polls, carousels, and videos. Native content tends to perform better than posts with outbound links ¹.
By incorporating these strategies into your LinkedIn approach, you’ll be well on your way to boosting your reach and dominating the algorithm in 2025.