Campaign Name: Revival tour – MarketingThrob
Another marketing budget
This is Day 20 of marketingthrobseries where I hitchhike you to marketing campaigns, strategies and tools that brands obsess about
Objective
To increase brand awareness and build meaningful relationships with our target audience.
Target Audience: Small business owners and entrepreneurs aged 25-45.
Strategy
1. Content creation: Develop personalized content (blog posts, videos, social media posts) that addresses the pain points and interests of our target audience.
2. Socialmedia: Launch a social media contest, asking followers to share their own stories of building meaningful relationships with their customers.
3. Influencer Partnerships: Collaborate with influencers in the small business and entrepreneurship space to amplify our message.
4. Email marketing: Send targeted email campaigns with exclusive content and offers to our subscribers.
Tactics
1. Hashtag Challenge: Encourage followers to share their own stories using a branded hashtag.
2. User Generated Content: Feature user-generated content on our social media channels.
3. Exclusive Offers: Provide exclusive discounts and offers to our email subscribers.
MetricsforSuccess
1. Engagement Rate: Increase engagement rate on social media by 20%.
2. Email Open Rate: Increase email open rate by 15%.
3. Conversion Rate: Increase conversion rate by 10%.
Timeline
1. Week 1-2: Launch campaign and create content.
2. Week 3-4: Analyze results and adjust strategy.
BudgetAllocation
Content Creation: 30%.
Social Media Ads: 20%.
Influencer Partnerships: 20%.
Email Marketing: 30%.