Prizilla Shinjini

The Webinar Revolution: Where Connections Meet ConversionsLet’s talk about webinars. But not just any webinars – the kind that spark meaningful connections, ignite passion, and drive real results. The 5 Forgotten Secrets to Webinar Success 1. Be Human: Ditch the corporate jargon and speak from the heart. Share your story, your struggles, and your triumphs. […]

We recently pitched a marketing strategy to our FMCG client, to enhance their brandpresence and drivesales. Marketing students can take notes with marketingbudgetallocation, understanding and aligning to the nature of the business. Thoroughly helps draft right strategies/campaigns. This one is simple, crisp yet perfect coz it is crafted with research, pastmarketingtrends and competitoranalysisHere’s a snapshot

Sephora connects customers across online and offline channels. Browse products online, check availability in-store, and reserve for in-store pickup. This seamless shopping experience encourages customers to engage with the brand across multiple channels. Sephora uses data-driven insights for personalized marketing. The company collects data on purchases, preferences, and interactions across channels. This data is used

As I sit down to write this post, I’m reminded of the countless conversations I’ve had with fellow entrepreneurs and business leaders about the importance of relationships in our professional lives. One theme that keeps emerging is the value of friendship in business. Yes, you read that right – friendship! In a world where networking

When it comes to GenZ marketing, we often forget the basics. Here are 5 points to get you back on track: 1. Human Touch: GenZ values authenticity and human connection. Don’t be afraid to show your brand’s personality and vulnerability. 2. Direct Response: GenZ is all about instant gratification. Make sure your marketing efforts are