Sephora connects customers across online and offline channels. Browse products online, check availability in-store, and reserve for in-store pickup. This seamless shopping experience encourages customers to engage with the brand across multiple channels.
Sephora uses data-driven insights for personalized marketing. The company collects data on purchases, preferences, and interactions across channels. This data is used to send targeted offers, promotions, and recommendations, building customer loyalty and driving sales.
Sephora’s loyalty program rewards customers across channels. Customers earn points for purchases, online or in-store, and can redeem them for free products, services, and exclusive experiences. This encourages loyalty and retention, and provides a competitive edge in the market.